The Bedding Brand Beloved by Five-Star Hotels Is Launching Affordable Sheets
Close your eyes and it’s as though you’re at the Four Seasons.
Updated Oct 12, 2018 1:45 AM
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The best part about staying in a luxurious hotel isn’t the 24-hour room service or the spa amenities—it’s the beds. We can thank companies like Frette for that. The luxury linen brand has been supplying five-star hotels around the world since 1899, beginning with the Royal Hotel Danieli (presently known as Hotel Danieli) in Venice and now including Soho House, the Peninsula, Shangri-La, and Aman. This week, the company launched its first DTC brand, H by Frette, so that every night feels like a stay at the Ritz.
The bedding collections (there are 24 items, spanning duvets, towels, and more) are available in three finishes—sateen, percale, and checkered sateen—and the price points are a whole lot more approachable than the regular Frette offerings. The company’s original cotton sateen fitted bottom sheet would cost you $425, but you can get a similar silky fabric for $135 through H by Frette. (The biggest differences between the two are that the latter lacks embellishments, and the length of the cotton fibers, which contributes to its strength and smoothness, is shorter.)
If you’re looking for ideas to complete the vacation-worthy experience, look no further than the product descriptions, which feature hot tips from prestigious hotels. One thing we learned: When housekeeping turns down your room for the night, they lay the top sheet down and create a two-inch fold near the foot so there’s just enough room for your feet when you slide under the sheets.
Our style assistant, Julia Stevens, gave the percale sheet set and duvet cover a try and, as a naturally hot sleeper, was impressed that the fabric was cool to the touch. “They’re super-fresh and white. My bed looks good whether it’s perfectly made or a little bit crinkled,” she says, noting that the bundle also mixed well with her existing linen Euro shams.
All of H by Frette’s textiles are tested to meet the hospitality industry’s standards, meaning they can withstand 100 industrial washes. That means they’ll hold their lustrous, plush feeling for a long time at home. No need to feel guilty about eating breakfast—where else?!—in bed.
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