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Color psychology is important, but did you know it can also play a role in the value of your home? There’s new research from Zillow that digs into the exact hues homebuyers will shell out a little more dough for—and the ones that push them away. Of the 4,200 recent and prospective buyers around the United States surveyed, the findings highlighted that most people prefer dark, dramatic greens, blues, and grays compared to shades of white.
We break down the results below, but don’t worry if you’ve already worked some of the less popular colors into your space—it’s 2025, and there are always exceptions to be made for a hue that makes you happy.
Go for It: Paint Your Kitchen Cabinets Olive Green
Most people agreed that there’s something alluring about a deep green, so much so that the survey found that they’d pay nearly $1,600 more for a house with olive-colored kitchen cabinets. This London apartment is proof of just how refreshing it can be.
Go for It: Paint Your Living Room Charcoal Gray
This color is no stranger to Zillow’s top picks from previous color analyses, and it’s a go-to option for living spaces. In fact, homes that check this box can sell for nearly $2,600 more than expected. Follow Creative Director Lydia Pang’s lead and bring the moody vibe full circle with modern floor lamps and paper lanterns.
Think Twice Before You: Paint Your Kitchen Daisy Yellow
We’re never going to yuck anyone’s yum when it comes to color choice, but Zillow discovered buyers would pay nearly $4,000 less if a kitchen was drenched in this shade. If you really want to go all in on yellow, consider opting for a darker tone that skews mustard. Alternatively, offset a bright daisy shade with some cool blue checkered flooring, such as the chic kitchen in this Coral Gables home.
Go for It: Paint Your Bedroom Navy Blue
There are few things more cozy than sinking into bed surrounded by a deep, rich blue. According to the survey, going with navy in a bedroom can increase a home’s value by $1,815. Looking for the right swatch? Designer Maggie Glenndening used Dark Night by Sherwin-Williams in her Utah home, and the result was very zen.
Think Twice Before You: Paint Your Bedroom Red
The survey found that a home with a fire hydrant red living room or bedroom could go for nearly $2,000 less than one without. To get a similar impact, choose a red with dimension. We love the warmth Little Green’s Tuscan Red adds to this London bedroom.
Go for It: Paint Your Bathroom a Mid-Tone Brown
Look to the Pantone Color of the Year, Mocha Mousse, to get your ideas rolling because similar earthy brown shades can boost a home’s price. Turning a corner to see a powder room covered in a warm, nutty hue can make any white hallway pop. Prospect Refuge Studio did just this in their Gucci-themed project.