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In a world where most of us do our shopping from the comfort of our phones, walking into a furniture store, plopping down on a brand-new sofa, and kicking our feet up on an ottoman that we don’t own (at least, not yet) is quite satisfying. That warm and fuzzy feeling is hard to deliver when you’re an online-only retailer like Wayfair. Luckily, that’s all about to change. Set to debut later this year in Natick, Massachusetts, Wayfair will debut its first brick-and-mortar store so customers can shop and experience its products IRL.

“With the opening of our new retail store, we are offering our customers a new way to enjoy Wayfair’s exceptional shopping experience as we continue to transform the way people shop for their homes,” Niraj Shah, CEO and cofounder of Wayfair, said in a statement.

In addition to browsing, customers will also be able to tap the company’s in-store consultants for decor and home improvement recommendations. Renovators who are in the thick of picking out tile for their kitchen backsplash or can’t decide between a globe or teardrop pendant for the foyer will finally get the answers they need.


Not a Natick local? Fear not: Wayfair will also be opening up four pop-up shops later this summer. Although the company has yet to announce what those four destinations will be, visitors will be able to shop a curated selection of products for immediate, in-store purchases.

After combing through hundreds of products on Wayfair’s website, we’re hoping these five pieces make the cut for the real deal.

roberta sofa
Roberta Chesterfield Sofa, Wayfair ($683)

Kick off your spring refresh with a streamlined living room staple—like this classic jewel-toned sofa.

drew area rug
Drew White/Blush Area Rug, Wayfair ($192)

Neutral rugs don’t have to be boring. This playful pattern will deliver intrigue without competing with other colors in the room.


umbra ladder
Hub 5 ft Blanket Ladder, Wayfair ($80)

Prop this two-toned ladder up in the bathroom to keep wet towels and dirty clothes from hitting the floor.

Ellenburg 70.5″ Tree Floor Lamp, Wayfair ($109)

Bring balance to a busy nook or reading corner with this harmonious double-globe floor lamp.

wayfair vase
Reiber Solid Table Vase, Wayfair ($18)

One part sculpture, one part vase, this shapely pink accent piece can hold its own on a vanity or display fresh blooms on the dining table.

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