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The next time you’re scouring the internet for a pair of jeans or a floaty top, you might just be convinced to add a new candlestick or even a wall quilt to your cart. Today, Madewell is launching the Hometown Heroes Collective, which spotlights independent designers worldwide in a curated online shop.

This isn’t the retailer’s first venture to support small-scale makers. Madewell first launched its Hometown Heroes program in stores and online in 2010. Now, in collaboration with Nest, the Collective will also extend new resources to those makers, including mentorship and business coaching. Designers—who include quiltmakers, carpenters, ceramicists, and more—will also sell their wares through Madewell’s website for at least three months.

So far, designers included in the program include woodworker Alex Clarke, ceramic artist Henni Dubois, quilter Arianna Caggiano, and more. Other up-and-coming makers can request an application to join the Collective’s next class of creatives.


Looking for something special to spruce up your home? Shop our favorites from the Homegrown Heroes Collective below.

QuiltKween Quilted Pillow Case 003
Quilted Pillow Case 003, QuiltKween ($95)

A warm-toned, burnt-orange pillowcase is just the thing to lend a Southwestern feel to your sofa.

Heritera™ Porcelain Dreamers Vase
Porcelain Dreamers Vase, Heritera ($88)

This vase is just as dreamy with or without flowers in it.

QuiltKween Wall Quilt 003
Wall Quilt 003, QuiltKween ($200)

Skip the print and add some texture to your wall with this hanging quilt.


Alex Clarke Walnut Baguette Board
Walnut Baguette Board, Alex Clarke ($120)

Behold the breadboard your next soiree truly needs.

Alex Clarke Woodworking Three Dots Candle Holder
Woodworking Three Dots Candle Holder, Alex Clarke ($35)

Go all-in on the pillar candle trend with a single statement candle holder.

Heritera™ Wall Charm
Wall Charm, Heritera ($68)

Who says ceramics don’t belong on your wall? Consider this the ultimate room accessory.

See more indie designers: Contemporary African Design Finds Its Spotlight in This New Shop This Brooklyn-Based Creative Is Redefining the Art of Rug-Making This Cool Terra-Cotta Lamp Doubles as a Vegetable Garden