It-Girl Beauty Brand Glossier Is Opening A Store!
Glossier's going global. Who's excited?
Published Nov 30, 2016 5:00 PM
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Glossier, one of the most popular beauty brands on our social media feeds (and in our office!), is officially taking it to the streets byway of opening its first store. Naturally, we are all pretty stoked.
Glossier CEO Emily Weiss published a letter on sister site Into The Gloss announcing the IRL growth of the cool-girl beauty brand. Now, Glossier will offer international shipping and will install several brick and mortar shops (but that’s all very under wraps for now). These efforts hope to cement a worldwide presence for Glossier, spreading the gospel of Superbounce serum, Haloscope highlighter, Milk Jelly Cleanser, and Balm Dotcom goodies across the globe.
This expansion—thanks to the web-native brand’s $24 million recently secured in Series B funding—will also go toward enhanced technology and product development in two new categories (we checked–that’s also under wraps!). Ah, we can see the world prepping for those pink bubble wrap makeup bags now.