Massage Boutique The Now Expands in Los Angeles
Take a look inside the brand's biggest boho chic boutique.
Published May 1, 2017 5:00 AM
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Everyone is looking for a peaceful, serene environment in which to recharge, unwind, and get a high quality massage at an affordable price. The answer is The Now in Los Angeles, which recently expanded with two more locations. The newest opened on April 29 in Studio City, while the brand’s largest space to date welcomed its first visitors in Silver Lake earlier this year.
The massage boutique and wellness center offers natural treatments alongside an expansive retail space, which features the brand’s new line of home goods, candles, diffusers, custom pillows, handmade ceramics, and Gara Danielle jewelry capsule collection.
“We strive to make each location feel connected but special in its own way,” says The Now’s co-founder Gara Post.
“The bohemian chic themes are the same—sheepskin throws, a carefully placed cactus wall or gallery—but then we layer in different design elements based on what the space dictates. For example, we have more hand-dyed Turkish towels on display in Santa Monica because we are close to the beach.”
The brand’s signature minimalist, soothing aesthetic is definitely on display at the Silver Lake location.
The space features 16-foot ceilings, whitewashed walls, rustic sliding wood doors, hammock swings handmade from raw wood, and traditional healing elements like a handmade crystal grid installation composed of 300 quartz, citrine, and smoky quartz crystals.
“We are always thinking of ways to enhance the environment spiritually and aesthetically,” says Post.
With over 4,700 square feet, Post was wary of not losing the intimacy of the other locations. “We also constructed a custom water feature that was slightly complicated and new for us but adds another soothing sound element to the environment,” she explains.
Natural textures, wood surfaces, and exposed beams coupled with kilim pillows, skins, and rawhides define the airy space.
“We wanted to incorporate raw elements and natural materials that conjure nostalgic smells and scenes from remote and exotic hideaways,” adds the entrepreneur. It’s a space to get grounded, heal, and relax—without breaking the bank.
Published on May 1, 2017