Target’s New Sustainable Products Will Make You Actually Want to Clean the House
Starting at $3.
Published Apr 22, 2019 1:23 PM
If you’ve been avoiding spring-cleaning all season long, the poor excuses are about to come to an end. Today, Target launched Everspring—a line of 70-plus everyday household essentials designed with sustainability in mind.
Ranging from 100 percent recycled paper towels to fragrance-free wipes, Everspring is made up of items that are either bio-based or made from recycled materials and natural fibers, including post-consumer plastic. But if giving salvaged goods new life doesn’t make you happy, at least the prices will. Items begin at $2.79 and—more importantly—stop at $11.99.
“Guests can feel confident they’re purchasing essentials for their home that include ingredients and components they want and have the efficacy they need to get daily routines done,” Target’s SVP general merchandise manager, Christina Hennington, said in a statement.
Free of scientific jargon, the products boast an easy-to-understand ingredient list. If you’re still unsure, look for a “Target Clean” icon while you’re shopping. The tab will indicate to shoppers that the product is formulated without traditional cleaning chemicals like sodium laureth sulfates—emulsifiers that are commonly linked to skin and eye irritation—as well as propyl-paraben and phthalates.
With pastel hues that match their natural scents (think lavender, lemon, and basil), you won’t want to hide these chic-looking products under the kitchen sink. Before you know it, you’ll be looking forward to chore day.
Everspring is available to shop in stores and online now. The brand will continue to roll out more products and limited edition scents in the future.