Published on January 26, 2020

Odele_Smoothing family and Air Dry Styler (1) Pin It
Courtesy of Odele

Even if you try to keep your caddy organized to a T, it’s easy for your shower to start to feel a bit unruly—especially if you share a bathroom with roommates or family members. But now, Target presents a simple, affordable solution with its brand-new hair-care line, Odele: a collection of clean shampoos and conditioners that everyone in your household can use.

Even the brand’s name is derived from the Norwegian word å dele, which means “to share.” And there’s plenty of goodness to go around. Available in three different targeted treatments (volume, smoothing, and curl defining), the products all ring in at $12, an impressive feat for hair care that’s free of sulfates, synthetic fragrances, and parabens. And with a light, not-quite-floral, not-quite-fruity scent—think: spa water—everyone will be on board with Odele replacing the mess of bottles currently lining your shower.

In addition to shampoos and conditioners, the collection also includes an air-dry styler, a sea salt spray, and a leave-in conditioner—so you can snag virtually anything you need for a good hair day at a price that won’t break your budget. Everything (with the exception of the online-only salt spray) is available in stores today. As if you needed another excuse for a Target run.

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