Born and raised in Palm Beach, Florida, sisters Beth Aschenbach (BA) and Danielle Norcross (DN) perfectly embody the sunny nature and feel-good vibes of their upbringing. For the past seven years, the pair has been working and writing together under the guise of Palm Beach Lately, a blog-turned-brand that encompasses all things fashion, home, and travel with a beach-approved twist. Now, the duo is letting everyone else in on their covetable vacation mode and breezy coastal aesthetic with the opening of an adorable vacation rental, appropriately dubbed The Pineapple Pad.
“We’ve enjoyed cultivating a unique Palm Beach style over the years and wanted to create a space where guests can come experience a stylish island getaway,” says Norcross. “A vacation rental is the perfect extension of our brand, so when the timing was right, we partnered with The Enjoy Company to help us bring it to life.”
Embroidered straw baskets, seashells, hot-pink travel cases, and vintage rattan accents adorn the 400-square-foot space, which is situated in the Palm Beach Hotel. If the teeny striped awning in the kitchenette isn’t enough to put a smile on your face, the pineapple wallpaper in the powder room surely will.
What does Palm Beach style look like to you?
BA: We love the happy, sunny, island-meets-elegant vibe that makes Palm Beach style so iconic. In both of our homes, as well as our vacation rental, we started with a fresh palette of light and airy neutrals paired with soft blush and mint hues, and then added texture with seagrass rugs and rattan furniture and finished with outdoor elements like orchids, palms, and shells.
Did you find it challenging to work with such a tiny footprint?
DN: We looked at a few different spaces in the hotel and chose the unit with the best layout that didn’t need big structural renovations like moving walls or changing the floor plan. Our main focus was lightening up the space and using new materials that have that old-island feel. Small spaces are fun to work with because you can go big on character, but you have to be intentional about maximizing the space.
What are some of your favorite finishing details?
BA: We had a blast picking out the perfect pieces for the space, like the tailored blush sofa and the grasscloth credenza by Society Social, the pineapple chandelier and shell mirror from Frontgate, the mint palm-print bedding from Pottery Barn, luxurious white linens and towels from Pioneer Linens, and raffia glassware and wicker planters by Amanda Lindroth.
DN: Treasure Coast Carpet & Interiors and Waterview Kitchen did an amazing job ship-lapping the walls, putting down wood floors, adding new blush cabinets in the kitchen, and transforming the bathroom tub into a beautiful shower.
We have to know more about this adorable kitchen. Where did you get the idea for this awning?
DN: We love all the colorful awnings around Palm Beach and also enjoy bringing the outdoors inside our homes. I first incorporated the striped awning in our kitchen, and our followers loved it so much that we knew we had to include one in the Pineapple Pad as well.
Visiting Palm Beach for the first time and don’t want to miss out on the quintessential experience? Here are Beth and Danielle’s must-sees in the area.
- Kirna Zabête
- Beach by Everything But Water
- Cynthia Rowley
- The Skinny Dip
- Amanda Lindroth
- Pizza Al Fresco
- Sant Ambroeus
- Coyo Taco
- The Honor Bar
- Riding bikes on Lake Trail
- Visit the Flagler Museum
- Catch an event at Four Arts
- Rent paddle boards at P.B. Boys Club
- Take a historic walking tour of Worth Avenue
The Pineapple Pad is available for bookings through VRBO for $336 per night.
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