Published on October 12, 2020

Over the past six months, nearly half of Americans have reimagined their living rooms as theaters, according to data from consumer insights hub Suzy. But that doesn’t mean you have to clad the walls in soundproof padding or swap your sofa for ugly leather recliners. All you need to create the perfect movie-watching setting is your choice of throw blanket, a blank wall, and—the tool that ties it all together—a projector. 

For a truly cinematic experience, look no further than Samsung’s just-launched 4K Ultra Short Throw laser projector, the Premiere. The tool features a huge lighting contrast range and comes equipped with a smart TV platform, meaning you can stream Netflix (and other apps). If you’re thinking, I don’t want an ugly black box hanging from my ceiling, wait: This one is fairly sleek-looking (it’s compact, white, and has fabric finishes). It can be placed just in front of the wall—no mounting hardware necessary. The seamless design doesn’t come cheap, though. There are two models to choose from, and the smaller version alone will cost you $3,500. 

So how much are you willing to pay for an eyesore-free entertainment center this season? The Premier’s fancy features justify the price tag, but in case that’s light-years outside your budget, we rounded up a few affordable alternatives, below. Pass the popcorn. 

Our Fall Style issue has arrived! Subscribe now to get an exclusive first look at Ayesha Curry’s Bay Area home—and discover how design can shape our world.

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