Scandi Style 2.0 Looks Nothing Like the All-White Spaces We’re Used To
Ganni’s cofounder is giving it a rebrand.
Published Mar 10, 2020 12:00 AM
Unfinished wood, neutral linens, sheepskin rugs: They make up the foundation of Scandinavian style—or do they? Lately, we’ve been seeing a different side of the minimalist aesthetic. From Hay’s rainbow-colored offerings to designer Helle Mardahl’s candy-like glassware, Scandi 2.0 is bolder, funkier, and way less serious. When it comes to brands that embody the philosophy, few do it better than Ganni.
Founded in 2000 by husband-and-wife duo Nicolaj and Ditte Reffstrup, the fashion label champions irreverent, unexpected style—who knew lime green silk could look so cool?—and is rooted in sustainability (think: ethically made blouses and dressing room chairs upholstered in deadstock fabric). Anyone who has stepped foot inside a Technicolor Ganni store knows this ethos extends beyond its clothing, which makes Ditte the perfect person to advise on how to get the look at home.
On the Colors of the Moment
“I’m loving lilac and green pastels mixed in with rich, darker shades of brown—less expected combinations.”
On Where to Turn for Ideas
“When traveling to new places, I always come back with a fresh perspective and a great flea market find. But I can find inspiration anywhere, from films to people to music to old interior magazines.”
On Her Shopping Hit List
“For amazing robes, bedsheets, and towels, I love Tekla (the guy who set it up is a great friend of ours). I’ve also always been a sucker for vintage; I started collecting in my teens. I lived in a small village in northern Denmark, where thrift shopping was my window into fashion. In recent years, it’s become more of a thing in Denmark, with great shops popping up everywhere. One of my favorites is Time’s Up.”
On Her Country’s Design Icon
“Georg Jensen is a classic heritage brand and household name. Just about every Danish home has something from the company, whether it’s cutlery, a vase, or a candleholder.”
On the One Thing You’ll Find in Every Dane’s Home
“A good dining room table. Danes spend so much time at home, and we personally frequently have guests over. Our table is a mid-century Børge Mogensen piece. We’ve had it for years; it used to belong to our good friends Frederik and Sophie Bille Brahe’s parents. You’ll find kids’ scribbles and countless stains from nights filled with food, friends, and wine.”
On Her Modern Interpretation of Hygge
“My take is bringing inplayful colors to reflect my mood and including a mix of high and low: thrift shop treasures next to a contemporary designer chair, or items made by friends, like Nina Nørgaard or Tina Seidenfaden Busck, sprinkled with clever pieces by Hay. I like to surround myself with things that have meaning to me.”
See more Scandi design stories to inspire you: This Little-Known Furniture Brand Is Replacing My IKEA Obsession I’m Obsessed With This Danish Brand’s Holiday Collection Get to Know These 7 Swedish Design Brands