IKEA’s Signature Blue Tote Is Now a Baseball Cap
Meet the LA brands that are turning the FRAKTA shopping bag into a hat.
Published May 1, 2017 1:00 PM
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We’re still reeling over IKEA’s genius clapback to Balenciaga’s nearly identical take on the Fratka, the Swedish retailer’s signature blue tote. The bag in question is back in the spotlight for a slightly different reason. LA-based brands Pleasures and Chinatown Market have come together to give the tote a fresh new spin. The redesign comes in the form of a baseball cap because – if you ask us – we’re well overdue wearable merch from the brand. The hat, dubbed FRAKA, retails for $38, and will be available via both of the brands’ online shops.
Published May 1, 2017