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With Zoom brunches and FaceTime happy hours on the rise, so too is what we’re dubbing “couch cocktail culture.” Grub Street reports liquor deliveries skyrocketed in New York City these past few weeks, and Haus is no exception. The all-natural aperitif brand has seen a 450 percent increase (!) in sales since sheltering in place began—and now it’s paying it forward.
The Restaurant Project is Haus’s newest launch, a collection of signature spirits cocreated with some of our favorite chefs from across the country, including Andrew Tarlow of NYC’s Marlow & Sons and Sara Kramer and Sarah Hymanson of Los Angeles’s Kismet. One hundred percent of profits will go to these chefs’ restaurants, helping them support their staff, pay bills, and stay in business, all while you enjoy a grapefruit spritz–inspired blend or sweet-but-tangy concoction of beets, hibiscus, and rose shipped straight to your door.
Drink your natural, low-ABV aperitif (read: no sugar or alcohol-induced hangovers!) solo over ice or mix it with sparkling water or tonic for an easy two-step cocktail. Dial in your best pals, and you’ve got yourself an evening.
“One of the unanticipated consequences of COVID-19 is that we might actually be talking to our friends and family more than before—even if through a speaker or screen,” says Haus cofounder Helena Price Hambrecht. “We’re happy to see Haus bringing a sense of comfort and ritual even in these strange times.”
A two-bottle pack retails for $80 and is available for preorder now to receive in May. The best part: Haus is paying out restaurants right away, so your purchase has an immediate impact. We’ll cheers to that.
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