Benjamin Moore is feeling optimistic about 2020. When it came time to pick its color of the year, the brand went looking for something fresh, something revitalizing—and it landed on pink.

Specifically, First Light: a barely there rose that’s closer to white than any form of millennial pink. Meant to serve as a palette cleanser, it’s a great alternative to neutrals. Which, as we gear up for a new decade, seems only fitting. In contrast to some of the darker, more dramatic COTY announcements we’ve seen, the soft shade is definitely a lot simpler than we expected; but sometimes simple is better. 

First Light, Benjamin Moore

We’re not the only ones who think so. We polled some of our favorite designers, and the consensus is just because a color may seem pared back, that doesn’t mean it’s limited. Here are a few ways they’d decorate with First Light, none of which are remotely mousy. 


Dee Murphy’s Tip: Color-Block

For me, a soft pink exudes calm and classic, so I’d pair it with a black and green combo…and add a burst of yellow to bring in a surprise hit of warmth.

Allison Crawford’s Tip: Take It to the Kitchen

Since we’ve been adoring pink walls for a few years, I would love to see First Light on kitchen cabinets, with green marble countertops and brass hardware.

Martha Mulholland’s Tip: Try a Tonal Look

I’d pair it with a deep mauve tone, like Almandine from Benjamin Moore’s Century line; playing with multiple shades in the same color family creates a more nuanced version of contrast. That said, how chic would First Light look as the backdrop for a rich, mustardy brown velvet sofa?

Joy Cho’s Tip: Replace Whites

It’s a beautiful touch of blush that can serve as a backdrop in any space where you want to add a warm and feminine glow without overwhelming the room in full-on pink! I’d use it in a bathroom, office, or child’s room, contrasted with brighter or deeper pops of color, like an emerald velvet couch or a hot pink throw pillow.


See more color of theyear stories: Your Official Guide to Every 2020 Color of the Year Behr’s 2020 Color of the Year Is Inspired by Nature We Already Know the First Big Color Trend for 2020