We may earn revenue from the products available on this page and participate in affiliate programs.
As autumn approaches, Drew Michael Scott is trading in the pumpkins and scarecrows for Pendleton quilts and cowboy hats—his sights are set on western decor. “I don’t need my home to be ready for an impromptu hoedown, but I love touches of rope, horse busts, and florals with a desert feel,” says the design social media star better known as Lone Fox. Growing up two hours north of Los Angeles near the Mojave Desert, these elements feel especially nostalgic to Scott, so it was a natural tie-in while creating his second collection for Joon Loloi, out now.
The collaboration introduces a lot of newness. Along with a ton of decorative pillows, Scott dreamed up 16 new rugs, dabbling in fresh hues (like the turquoise blue in the Clearwater rug), funky borders (the Lariat stars a sweet scalloped edge), and, of course, western motifs (peep the rope-themed Cavalier rug). But he also made a point to bring back two top-sellers: the Hollyhock Printed Tapestry and the Reseda Printed Rug, each available in a fresh colorway after selling out during the first launch. Here’s a closer look at the fall drop.
The Fan Favorite
Customers couldn’t get enough of the Reseda and Hollyhock rugs (both printed, power-loomed designs) last time. The Hollyhock, which is meant to look like an antique verdure tapestry, was an especially massive hit—it went out of stock twice. Scott was close to finalizing this second launch when Joon Loloi surprised him with the idea of releasing it in a new brown hue. “Hopefully enough stock was ordered, because I am sure it will go fast!” he says.
Most people have taken the design pro’s advice and hung the rug on the wall like a true tapestry (his friend Erika Lauren mounted it behind her bed almost like an oversized headboard). “I have even heard of people using it as a backdrop for their Zoom calls, which is iconic,” says Scott.
The Sleeper Hit
Scott has a hunch the new Leyland rug is going to resonate with shoppers this fall. The design was loosely inspired by a piece he spotted at Round Top Antiques Fair. “It was so unique because it really only had two colors and featured more of an allover print instead of the chunky border and center medallion seen in most antique rugs,” he says. The Leyland isn’t a recreation of that exact find but it follows a similar format.
The Living Room Chameleon
Constantly shifting things around in his own home, Scott recently swapped the Holmby rug in his living room for the new Parton rug (yes, the name is a cheeky nod to Dolly Parton). The jute is ideal for high-traffic areas and the black wavy border adds a playful touch without feeling juvenile. “Since it doesn’t have much color, it looks amazing with my olive velvet couch and ochre chair,” he says. “I think mixing the outdoor feel of jute with the more luxurious vibe of velvet is a unique combination that just feels right.”
More Lone Fox x Joon Loloi Finds We Love
