IKEA’s Newest Launch Features Never-Before-Seen Marimekko Prints
And to top it off, it’s all sauna themed.
Updated Mar 1, 2023 10:30 AM
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Famed Finnish design house Marimekko is best known for its optimistic poppy patterns and bright colors, which it has applied to countless collaborations through the years. But for the first time ever, the Helsinki-based palace of prints created four brand-new patterns for a special collection with IKEA, available now.
The Bastua line takes its inspiration from Finnish sauna culture and features new Marimekko prints, most notably a rhubarb leaf pattern to reflect the area’s native plants and a striped theme that calls to mind the log wall construction of the steamy rooms.
“One of the core points of the collaboration is to bring the idea of Nordic well-being to a wider audience, and sauna culture is part of that,” says Minna Kemell-Kutvonen, Marimekko’s design director of home and print design. “Sauna is something that we enjoy, yes, but there are similar daily rituals that you can do from anywhere.”
To her point, the Marimekko prints appear throughout the collection—on a shower curtain, robes, towels, trays, bags, and even water bottles (a sauna essential). Small tables, candles, glassware, and a bucket with a ladle complete the self-care vibe.
The good news is you don’t have to have a steam room in your home or backyard to get similar Scandi vibes. The bucket can be repurposed to hold ice and champagne; the robe is a certifiable style statement that would work outdoors; and the wood tables could be nightstands. All you have to do is sit back and relax.