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When I was in Copenhagen last fall, I heard rumblings from the Hay team that a new collection from founders Mette and Rolf Hay and renowned British designer Jasper Morrison was in the works. Already collaborators on a wall clock and tabletop timepiece, the trio wanted to create a line of outdoor products that worked in unison or on their own, like their kitchen objects or small home goods capsules.
“We have always admired the way Jasper selects products,” Rolf says, pointing to the designer’s inventory at his brick-and-mortar store, Jasper Morrison Shop, in London. A small tin barbecue stove became a jumping off point for the trio’s latest collaboration, sparking conversations about what you might need for a picnic in the park or for camping. This segued naturally into discussions about actual product development. “I think that’s a good way to work,” Rolf says, “because you have a greater chance for making something which is relevant.”
Today, the teams unveil Hay Outdoor Market by Jasper Morrison Shop—appropriately available at MoMA Design Store; Morrison’s designs are included in Museum of Modern Art’s collection and it’s where Hay was first introduced to American audiences in 2015 (the collection is also available at DWR). The collection of 35 products, ranging from stainless steel dining and cooking implements to portable furniture and outdoor-appropriate soft goods, is a testament to both Morrison and the Hays’s delight in everyday objects. “I’ve always been attracted to this world of folding things and the economy of scale and materials,” Morrison says, adding that together, the items “make up an image of outdoor life.”
Task-specific tools such as a fish rack and toaster pan (that makes polka dot bread!) exist alongside insulated bottle carriers and wool throws, Japanese brooms, and portable furniture made with textiles that reference Southern European patterns Morrison spotted at an antique market. His affinity for stainless steel—seen in various tabletop accessories—over, say, enamel, comes down to the fact that you can make it thinner and it ends up being lighter. Plus, it’s not fussy. “The last thing you want is a super colorful thing to eat off with a weird handle,” Morrison muses.
Pricing ranges from just $12 for the humble toaster pan to $595 for the pop-up canopy, and the collection is available at MoMA Design Store in New York’s Soho neighborhood and online at store.moma.org and Design Within Reach.
HAY Outdoor Market by Jasper Morrison Shop
MoMA Design Store
Hay x Jasper Morrison Market Tote Bottle Bag
