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There is no such thing as clicking into Amazon and casually browsing for cool furniture and decor. If you’ve ever tried this, you know that the good stuff is buried pages and pages deep. Over the years, our team of editors has built a list of clever search terms we use to find, say, a glossy Kartell storage cabinet or an affordable modular sofa. But these keywords are mostly helpful when you have a specific item or brand in mind. What about when you just want to take a peek around to discover something new? That’s when I turn to storefronts.
Amazon’s storefront feature allows individuals to curate their product recommendations on a dedicated page. Think of it as another way to filter through the millions of items at your fingertips. Recently, I started bookmarking all the designers and DIYers with pages stocked with stylish finds, from peel-and-stick floor tile to antique-looking tableware. Here’s who I’m keeping tabs on.
Arvin Olano
The design influencer, who you probably already know from his uber-popular Rugs USA collaboration, has bookmarked hundreds of stylish accessories and furniture steals, like this curvy modular sofa that looks way more expansive than it is. He’s also got quite a few affordable window treatments saved, and these semi-sheer curtains were a brand-new find for us.
Chris Loves Julia
You’ve probably seen Chris and Julia Marcum’s products on Amazon, from their Loloi rug collab to their peel-and-stick tiles for Floorpops, but another way to steal the look of their Raleigh, North Carolina, home is to peruse their personal curation of home finds. There’s no shortage of brass hardware, summer hosting essentials (read: chic pool floats and outdoor projectors), and nifty countertop appliances.
Alexandra Gater
If you live in a tiny rental, Gater’s picks are for you. The Toronto-based DIYer and YouTuber specializes in making over teeny, temporary spaces, so naturally her Amazon page is stocked with clever garment racks, peel-and-stick tiles, wallpaper, and window film, and essential tools for beginner renovators.
Becki Owens
Most of us aren’t able to hire a designer to refresh our space, but you can get a taste of what it’s like to consult with Becki Owens by visiting her Client Favorites page. The homeowners she works with are apparently big fans of linen kitchen towels, woven storage, and comfy counter stools.
Shavonda Gardner
Shavonda Gardner is constantly getting creative with her projects, like painting her office purple, but lately she’s been bookmarking tons of practical items online. Thanks to her, we unearthed these microwave- and dishwasher-safe silicone pot covers and stackable trays that keep sunglasses in order.
Brady Tolbert
If you’ve seen the Bobby Berk creative director’s former L.A. kitchen, you know he has a thing for black, white, and brass spaces. Many of the Amazon pieces he’s saved—from sculptural furniture to organic fruit bowls—fit within this palette.
Carmeon Hamilton
Mixing stirrers, colorful coups, milk frothers: The Nubi Interiors founder has gathered essentials for a martini bar as well as a breakfast/coffee bar. We also uncovered Dapu’s linen duvet cover, which has nearly 2,500 positive reviews, thanks to Hamilton.
Kiva Brent
It was through YouTuber and decor aficionada Kiva Brent that we first discovered the O’Bright LED pharmacy light, available in antique brass, black, and brushed nickel. The piece swings 360 degrees and is dimmable, making it the perfect addition to a reading nook.
Bobby Berk
Tolbert’s boss also joined the storefront club, and he’s honed in on higher-priced furniture staples, including bouclé dining chairs by Meridian Furniture, a sculptural table by Niuyao, and a slatted wood headboard by Creative Co-Op.
Marco Zamora
DIYer and TikToker Marco Zamora’s rental kitchen makeover included this combo: a lightweight ceiling medallion that didn’t require nails or glue to install and a dupe of Gino Sarfatti’s Model 2965 pendant lamp.
Lone Fox
Drew Michael Scott has also revealed a ton of his reno essentials, but these days I’m loving his antique-inspired picks. Most recently, he shared a “shop my favorite decorative plates” board, and I can’t stop thinking of hanging them all on a wall.