Style & Shopping

This Is Not a Drill: ALL Whole Foods Beauty Is on Sale

And we're freaking out!

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A once a year occurrence is going down at Whole Foods this very moment. Run, don’t walk to your closest location—until March 27, every single cosmetics, hair care and facial care product at WF is 25 percent off. Every single one. And, a few are even 50 percent off.

Their website isn’t shoppable, so you’ll have to go in person to your local store to check it out in all its glory. But before you go, read this: We chatted with the beauty buyers at WF to find out what they’re snagging at this epic Fourth Annual Beauty Week celebration. From buyer favorites and the best deals to the most dramatic percentage off, we’ve got all the deets. Prices vary according to location, so we haven’t listed them below, but let us know what you’re grabbing from this epic sale!

Pacifica Cosmetics Crystal Primer Powered Up

Pacifica is already rad, but they’ve just released the most legit crystal-themed line that has actual crystal powder in it. It’s all great, but this primer is especially cool and effective at keeping your makeup on all day long, while giving a subtle glow.


Everon Lip Balm

A brilliant mix of jojoba oil, shea butter, and rose wax (which is a thing, apparently?) combine to hydrate naturally. A must for any lip balm fan, or just anyone who needs lip balm (so basically, every single person).

Acure, Pacifica, and Andalou Masks (Can’t choose just one, they’re all great!)

Face masks are the best, right? And when they have clean and green ingredients, they’re even better. Grab any one from Acure, Pacifica, or Andalou, and your skin will be happy.

Dermae Scalp Relief Shampoo 

Like Head & Shoulders, but without all the gunk. This shampoo gently cleanses, de-flakes, soothes, and nourishes the scalp and hair.

Acure Seriously Soothing Blue Tansy Facial Oil

Like Herbivore’s beloved Lapis Facial Oil, but five times less the price. This is especially great at deeply hydrating skin, while also keeping it balanced (aka, consider your acne in check).

AuNaturale Cream


A creamy highlighter that works beautifully, it’s almost never on sale—so grab it ASAP! Their eye shadows are on sale too, so grab some of those while you’re there as well.

Pacifica Ginger Root Hair Volumizer 

Fuller, shinier hair, without an oily or chemical-laden spray.


Daily Facial Cleanser

The organic version of Cetaphil, basically—but it cleanses even more effectively, without the gross chemicals. This is great for body and hands, too.

W3ll People Expressionist Mascara

You know what’s hard to create? Clean mascara. It takes a true wiz in the lab to make one that works well, stays on all day long, and is chemical-free. Which is precisely why this W3ll version is so beloved—it effectively gets the job done. A must-have!


One Step Cleanser and Toner

A two-for-one if we’ve ever seen one: This both cleanses and tones miraculously. It’s somehow both a milky, gentle cleanser and a mild witch hazel toner. We don’t know how they did it, but get it while it’s on sale!

Pacifica Nail Polish

Amazing nail polish in a literal rainbow of colors (especially with this rainbow top coat, which puts a holographic sheen on nails in one swipe), it also just happens to be seven-toxin free.

Trilogy Rosehip Oil

Rosehip is a really powerful ingredient—it can minimize scars and marks, while majorly hydrating the skin. But it’s best to get an organic one before slathering it all over your face and body. This Trilogy range of rosehip is one of the best, and it’s on sale—run, girlfriend!

Mychelle Remarkable Retinal Serum

Retinol, but make it clean: This version isn’t weak, though, thanks to an advanced and patented version of the most potent form of vitamin A, it aggressively minimizes the appearance of lines and wrinkles, all while diminishing dark spots and blemishes. And it’s super cost-effective, too.

Best of The Sale—Extra 25 Percent Off the Following Brands and Items (So, 50 PERCENT OFF!)

Andalou Naturals Hair Products (Two for $12) Andalou Naturals Single Use Face Masks (Two for $5) Avalon Organics Hair Care (Their Biotin Shampoo and Conditioner is a buyer favorite) Alba Botanica Facial and Hair Care Dr. Hauschka Facial Care and Cosmetics (Yes! This beloved brand is 50 percent off!) Jason Hair Care Naturtint Hair Color

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Kristin Limoges


Kristin can usually be found face, hair, and body masking simultaneously, while thinking-up clever DIYs for her small-space Chinatown apartment. She’s always on the search for the greatest and most life-changing beauty and wellness hacks (hello nootropics and adaptogens) and is happy to report she loves dogs and cats equally.