Getting hitched? Etsy’s 2020 wedding trends report is a good place to kick off the planning. The annual forecast outlines the most popular ideas based on recent search spikes across all types of categories (dresses, decorations, invitations, gifts), plus insights from the marketplace’s resident trend expert, Dayna Isom Johnson. A lot has changed since 2019 (with the exception of sustainability—biodegradable confetti is always a smart idea). While there’s no right or wrong way to celebrate your big day, here are four shifts to embrace this year:
2019: Flashy ’90s
2020: Groovy ’70s
Last year, there were over 300,000 searches for “rhinestones” and “polka dots”—everyone was, in fact, partying like it was 1999. Now, couples are ditching the fanny packs and butterfly clips for disco glamour. If you’re not looking to go full Studio 54, consider chartreuse tableware or bold bubble lettering on the invites for a punchy throwback.
2019: Engraved Initial Rings
2020: Heirloom Bands
It’s the little details, like hidden messages between you and your partner, that make the day extra special. While engraved rings were the preferred personal touch last year, now, couples are looking to incorporate someone else’s story, specifically with vintage bands. The trend has seen a 20 percent spike, with customers loving geometric styles from the Art Deco era.
2019: Eco-Conscious Party Goods
2020: Wellness-Focused Favors
Being green is still a priority—no one wants to see good gifts go to waste!—but so is functionality. Couples are sending their guests home with items they’ll actually want to hold on to: think crystals, soaps, candles, bath salts, and face masks–all much appreciated after a night of celebrating.
2019: Statement Sleeves
2020: Power Suits
So long, enveloping lace and romantic silk: Brides are starting to throw on their finest jacket and slacks for the big day—and not because they mean business. The beauty of a suit is that it can be worn long after you tie the knot. That’s the icing on the cake.
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