Published on September 14, 2019

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photo courtesy of target | illustration by madeline montoya

Target just organized the best reunion ever. Remember those designer collaborations with the likes of Rodarte and Proenza Schouler? Remember how the products would fly off the shelves, selling out in a matter of days? Well, if you couldn’t get your hands on the sought-after pieces the first time around, now’s your chance: Target’s Anniversary Collection officially launches on September 14 (that’s tomorrow!), and you can browse all the old favorites online right now. 

With almost 300 items from 20 past designers, the line is a robust one. It’s perfect for people who have long admired Altuzarra’s jewel-tone blazers from afar but aren’t willing to drop $1,500 on them. Prices for the collection range from $7 to $160 for all the collaborations. 

While clothing and accessories reign, you don’t want to miss out on the decor in the collection. We have our eye on the partnerships with such architects and designers as Michael Graves (whose 1999 line with Target was the brand’s first-ever collab), Marimekko, John Derian, and Missoni. 

Consider your kitchen revamp sorted—Marimekko’s signature graphic prints are reimagined for Target in black-and-white dinnerware and psychedelic towels, and Missoni’s mesmerizing, multicolored patterns can be found on mugs and bowls. Then there’s John Derian’s botanical servingware, which will make you want to throw an (indoor) garden party, and a futuristic stainless steel kettle from Michael Graves, which may just be the coolest piece of all—plus, it will only set you back $50. 

Get your basket ready: There’s a limit of five items per size and color per customer. Hey, it’s not every day you find a John Derian serving tray for only $20. 

See more collections we’re excited about:
The Coolest New Ceramics Are Designed by Virgil Abloh
Chip & Jo’s Fall Line Will Make You Feel Better About Summer Ending
We Got a Sneak Peek at Pottery Barn’s New Collection

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