This “Retail Lab” is the Newest Must-Visit Design Stop in NYC
Home accessories brand Snowe opens its first ever shoppable space, The Whitespace.
Published Mar 17, 2017 5:00 AM
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Andrés Modak and Rachel Cohen, the young founders (and real life couple) behind luxury home essentials brand Snowe, have opened their first-ever shoppable space called The Whitespace in the Flatiron district. The “retail lab” will serve primarily as a venue for customers to visit for inspiration and make purchases on site for subsequent free delivery. Snowe offers timeless, luxury-quality home essentials (from serving pieces, titanium-coated, break-resistant wine glasses, and dishes to linens and towels) at attainable prices by working directly with factories to remove unnecessary markups and premiums. (For example, a luxe Italian-milled, Egyptian-cotton sheet set can cost under $200 instead of well over $800.) The Whitespace is a modular space that very much brings to life Snowe’s aesthetic, which Modak and Cohen designed with input from friends and colleagues including Steven Alan. Featuring hand-picked items like Bertazzoni kitchen appliances, Gan rugs, Matter Made desk accessories and lighting from Allied Maker and Vita Copenhagen, Snowe’s neutral products are on display alongside other top design brands. This curated space (which also functions as the brand’s headquarters and is connected to the founders’ residence) showcases how The Whitespace’s upscale neutral aesthetic is the perfect foundation for layering with other statement pieces. The idea is to inspire customers to envision how they can decorate and live with their own products.
“We want to be surrounded by quality and thoughtful design that’s also attainable,” says Modak. “That’s why we created Snowe: to bring people everywhere home essentials made from the best materials in the world, designed to be used over and over.” Modak and Cohen met at Wharton Business School and moved to NYC after graduating. “We both loved interior design and were excited to create a beautiful home together but it became immediately apparent that finding well-designed, high-quality home essentials was impossible on our budget,” says Cohen. “All we could find was ubiquitous design, mediocre quality and enough variations to totally overwhelm anyone.” The design-conscious duo set out to solve this problem with Snowe, a line of core home essentials. “The more we dove into the space, the more we found that we were not alone in our frustrations,” says Modak. “Our friends and customers also wanted to graduate from their chipped, non-matching Ikea plates and rough, ratty towels.” Cohen now oversees all financial and operational elements of the company while Modak runs technology and marketing efforts.
The Whitespace blends Mid-Century motifs, minimalism, and organic layers while staying anchored in American, Scandinavian, and Japanese design. “You come to see Snowe, but you also come to fall in love with the way a vignette was styled and take that idea home with you,” says Modak. From full registry-building appointments to a quick pop-in, the showroom offers a personalized shopping experience at the customer’s own pace. “It is also a space for us to create events and experiences,” says Cohen. “We have some exciting events in the pipeline for our customers from dinner parties with talented chefs to styling workshops with cutting-edge designers.” Stay tuned!