Published on February 22, 2020

Fifty years ago flat-pack furniture wasn’t even a thing. Twenty years ago it was all about brick and mortar. Ten years ago that habit moved online to mass retailers like eBay and Amazon. Today it’s all about the buzzy startup—think: DTC brands ranging from Burrow to Great Jones promising a hyper-curated selection of photo-ready goods. But there’s a whole other avenue that’s received considerably less press (so far): Instagram shopping

It started innocently enough. Maybe we tapped on a fashion blogger’s latest silk skirt purchase and ended up down the rabbit hole of that brand’s feed. Fast-forward a couple months, and said silk skirt was on regular rotation in our wardrobe. (They don’t call them influencers for nothing!) Now, though, the habit has translated into our homes, with interior designers, brands, and other social media creatives essentially dictating what we crave by showing us a constant stream of pampas grass, velvet ottomans, and Noguchi lanterns. In essence, Instagram has become the millennial version of catalog shopping—only arguably more authentic and diverse.

From up-and-coming makers to iconic designers, there’s a lot we’ve bookmarked on the app. Prepare to update your Saved folder.

The Ceiling Centerpiece


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A post shared by Alexandra Kidd Design (@alexandrakidd) on

Whether interior designer Alexandra Kidd shares her own spaces or someone else’s, she always spotlights beautiful, unique objects you instantly want to take home. Case in point: this dining nook featuring a dramatic Vertigo pendant and a set of cane chairs.

The Stylish Storage


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A post shared by Radno̲r ( on

Established in 2010, Radno̲r is a studio that supports emerging designers and creators by showcasing their work—and tapping them to collaborate on products. Most of its Instagram photos name-check each item, making it easy to discover new artisans and their accompanying creations, which is how we stumbled across this delightful little magazine rack by Egg Collective. No more cluttered coffee tables. 

The Glowing Orb


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A post shared by Hatchet ( on

These wall lights by designer Ross Gardam may not look like much on a blank web page, but when you see them installed in a gorgeous Brooklyn townhouse with accessories from the likes of Cold Picnic and Coil and Drift, you suddenly need a pair of your own. This is the magic that is Hatchet Design Build’s account.

The Glitzy Flush Mount


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A post shared by Colin King (@colinking) on

As an interiors stylist, Colin King knows how to find unique and eye-catching homewares. (Psst: He’s also the wizard behind many of Zara Home‘s dreamy editorials.) While he’s a big fan of vintage, every now and then he throws his Instagram audience an easy-to-buy bone; for example, Roman and Williams’s brass light fixture. 

The Museum-Worthy Lamp 


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A post shared by Jenni Kayne | Apparel & Home (@jennikayne) on

Though Jenni Kayne mostly posts about her fashion line, her taste in homewares is equally impeccable—we love her minimalist decor collection. When she’s not designing dreamy pieces, she dabbles in blogging, sharing spaces that inspire her and the items that make them pop. To be fair, a Noguchi lamp is always a statement, but in this easy-breezy setup, it’s all the more appealing.

The Sleek Sconces


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A post shared by Noa Santos (@noasantos) on

As the cofounder of Homepolish, Noa Santos is one of our go-tos for colorful, modern design ideas. Exhibit A: this bedroom, which expertly blends antique furniture with a poppy yellow throw blanket and contemporary cone fixtures. It’s all in the details.

The Plush Love Seat


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A post shared by Sara (@sararuffincostello) on

Maximalists, rejoice: New Orleans–based former editor Sara Ruffin Costello often shares glimpses both into her own home and other interiors, whether those are her favorite shops or a surprisingly chic airport (no, really). The ones brimming with bold hues and patterns, like this green space, always get our likes. We’re dreaming about bringing that cushy emerald sofa into our own living room.

See more Insta-inspiration:
Calling It: These Are the 11 Best Interior Designers to Follow on Instagram
28 Inspiring Small Workspaces We Found on Instagram
26 Rad Living Rooms We Found on Pinterest and Beyond