Published on February 7, 2019

FEATURED—@adenorah Pin It

It’s hard to grasp how far we’ve come with furniture shopping. Fifty years ago, flat-pack furniture wasn’t even a thing. Twenty years ago, we still shopped for home decor by driving (or walking) over to the local furniture store and perusing what they had on offer. Ten years ago, the shopping habit diverged online to stores like eBay and Amazon—something many said would never be done, especially for larger items like sofas and mattresses. And yet, today, startups like Burrow and Casper are some of the most rapidly rising home brands on the market.

Today, with the proliferation of influencers’, brands’, and designers’ presence online, we’ve taken our shopping habits one step further: from online shops to Instagram. It started innocently by tapping on fashion bloggers’ latest It bags and trendy silk skirts and casually following a sunglass brand here and a jewelry designer there. Next thing we knew, said It bag was in our cart and we were sporting the silk skirt every other day.

Now, the habit has translated into our homes, with interior designers, brands, and other influencers essentially dictating what we crave in our homes by showing us a constant stream of pampas grass, velvet ottomans, and Noguchi lanterns. In essence, Instagram has become the Millennial version of catalog shopping—only arguably more authentic and diverse.

Want to discover the best of small up-and-coming brands, interesting furniture makers, and lesser-known lighting companies? Here are some of the latest home decor discoveries we’ve made on Instagram.


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A post shared by Alexandra Kidd Design (@alexandrakidd) on

Whether interior designer Alexandra Kidd shares her own spaces or someone else’s, she always spotlights beautiful, unique objects you instantly want to take home. Case in point: This dining nook featuring a dramatic Vertigo pendant and a set of cane chairs.


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A post shared by Radno̲r ( on

Established in 2010, Radno̲r seeks to support emerging designers and creators. Most of its Instagram photos describe each item featured in depth, making it easy to discover new artisans and decor pieces, like this magazine rack by Egg Collective.


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A post shared by Hatchet Design | Build (@hatchetdesignbuild) on

These wall lights by designer Ross Gardam may not look like much on a blank webpage, but when you throw them into a gorgeous Brooklyn townhouse with accessories from Cold Picnic and Coil and Drift, you suddenly need a pair of your own. This is the magic that is Hatchet Design Build’s Instagram account.


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A post shared by colin king (@colinking) on

As a magazine interior stylist, Colin King knows how to scour and find unique and eye-catching homewares. Luckily for us, he shares them all on his Instagram account where we can reap the rewards.


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A post shared by Jenni Kayne (@jennikayne) on

Though Jenni Kayne mostly focuses on fashion, her taste in homewares is impeccable. Through her own products or her blog’s home tours, you can find unique decor accents that you’ll want to keep for yourself, like this vintage Akari Lamp by Isamu Noguchi.


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A post shared by Noa Santos (@noasantos) on

Noa Santos knows a thing or two about interiors. The cofounder of Homepolish shares his favorite spaces on this Instagram account to the benefit of us all. If you’re looking for colorful, modern home inspiration, he’s the perfect person to follow.


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A post shared by Sara Costello (@sararuffincostello) on

Maximalists, rejoice: New Orleans–based former editor Sara Ruffin Costello often shares glimpses into her own homes and other inspiring interiors, her favorite shops, and more. Follow her for endless inspiration of colorful, elegant spaces with a boho flair.

 Find even more inspiration:
Calling It: These Are the 11 Best Interior Designers to Follow on Instagram
28 Inspiring Small Work Spaces We Found on Instagram
26 Rad Living Rooms We Found on Pinterest and Beyond