Farrow & Ball’s New Wallpaper Line is All About Modern Florals
See how they're giving the classic floral motif a new spin.
Published Sep 7, 2017 5:30 AM
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Paint and wallpaper purveyors Farrow & Ball just unveiled their latest collection of new prints where texture and maximalism are at the forefront of the design. Inspired by nature, with a contemporary twist on the classic floral motif, the three new wallpapers—Hegemone, Atacama, and Helleborus—each boast a bold revival of a traditional scheme.
Hegemone, a name derived from the Greek goddess of fruit and flowers, is described to be “less rigid and defined than a classic floral pattern,” while Atacama, a playful tropical print, emulates a desert flower found in the South American landscape. Helleborus, the largest motif of the three, comes from the Latin hellebore flower, which is said to inspire “a sense of growth and rejuvenation.”
“I wanted the new collection to have a more fluid feeling to it so I worked closely with an artist to reimagine the designs based on three pieces I’d sourced from an archive. By redrawing them with different methods we were able to establish a different personality for each,” says Charlotte Cosby, head of creative at Farrow & Ball.
Cosby was eager to introduce fresh florals into the collection, taking the opportunity to make this latest line a little different. “All of these designs can work in a whole room or as an accent, ultimately it comes down to personal preference, the colourway and the shape of the space,” says Cosby. “If using as an accent wall I would suggest picking out a colour from the design for the other walls in the room – this helps seamlessly integrate the whole scheme.”
So, whether you’re in the market for a new print for your walls or seeking inspiration for a future project, this fresh collection offers up a welcomed revamp that’ll instantly reinvent your space.
The new collection is now available for purchase on Farrow & Ball.
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