Search “wedding ideas” on Pinterest, and the first results you see match sleepy traditions and overdone trends that dominate the industry: bridesmaids in matching dresses, shabby-chic chalkboard signs, tables strewn with mason jar, brides in lilywhite princess gowns with trains out to there. What’s a trend-bucking, heteronormative-rejecting, anti-#CoachellaVibes bride to do?
Enter: Domino’s new weddings vertical, launched in partnership with All-Clad and led by Molly Guy, cofounder and creative director of Stone Fox Bride. As the original disrupter in the wedding industry, Guy is the perfect person to bring Domino’s aesthetic to the weddings space—plus, it helps that she’s a long-time Domino devotee. “I own boxes and boxes of dogeared Dominos that, to this day, have deeply influenced my aesthetic,” says Guy. “Design is my great passion.”
Guy will bring her fun and irreverent tone to all things wedding on Domino, but a huge part of our content will focus on what happens after “I do.” What happens when the vows are said and done?
“The DNA of the Domino wedding vertical is rooted in the belief that life after marriage is just as important as the weddings that launch them,” says Guy in the mission statement for the new vertical. “And that when it comes to love, good design applies to so much more than tablescapes and indoor tents. Our goal is to provide a blueprint for newlyweds to design an authentic, high vibrational life together.”
Here’s a sneak peek of what you can expect:
After I Do:
We feature couples in their home as well as pictures from their wedding and their first year of marriage, with a focus on how they combined styles to create a beautiful home. Check out photographer Frances Tulk-Hart and her husband Jason Rossi here.
Behind The Scenes with our favorite jewelry designers. First up: Brooklyn-based jewelry designer Caitlin Mociun.
Behind The Lens:
Domino-worthy wedding florists on new ideas for wedding tablescape, plus greatest hits from past events. We’ll be featuring some non-traditional, anti-florals as well, like these incredible succulent bowls by Fat Plant.
Six Questions At City Hall:
We photograph just married couples at City Halls around country, post vows, and ask them quickfire questions before they embark on their life together.