The Future of Decor Shopping Looks a Little Something Like This
What you see is what you buy.
Published Sep 15, 2019 4:49 AM
Somewhere between traditional retail and e-commerce is a pretty innovative way to shop: show homes. There are the major collaborative efforts, like the Kips Bay Decorator Show House, where myriad brands and designers transform a space into a legendary, Insta-worthy space. And then there are the brand-singular ones, like The Future Perfect’s bicoastal always-evolving outpost, Casa Perfect. Either way, it’s the ultimate form of persuasion—what better way to convince someone to buy something than by showing them how it will actually live in their home?
This summer, we took over a dreamy, beachside cottage in Long Island’s Sag Harbor to do just that, converting the space dubbed the Hamptons Shophouse, with the help of interior designer Katie Lydon, into a light-filled oasis with plenty of covetable design details.
Walk inside and you’ll find bold artwork from Minted and crisp textiles from Pottery Barn in soothing tones that channel the nearby landscape. While the design scheme of the home skews neutral, graphic pops of color appear around every corner. The kitchen shelves are fully stocked with vibrant tableware, and sunset-hued linens sit pretty in the laundry room. Wander around a little more and you’ll start to feel completely at home.
Powered by Stage&Shop—a new app that allows users to scan the products in front of them, and then browse, save, and even purchase them on the spot—the space gets rid of the pain point of having to sift through hundreds of items. (Think of all the stores you’d have to go to for the same kind of experience.) Not to mention, it provides relief for those of us too anxious to buy something without getting a literal feel for it. Shopping for a sofa (or dining room set or rug) has never been easier.