Pretty much anything that touches Gwyneth Paltrow’s lifestyle brand Goop turns to gold. Launched in 2008, the brand has grown from a blog of Paltrow’s recommendations to a full blown brand, with a print magazine, clothing line, beauty products, a carefully curate retail experience, pop-up shops, and more.
Touching on everything from clean beauty and clean eating, to travel tips, style, work, and more, the well-rounded lifestyle space has also just made its foray into the home decor market. In a new collaboration with CB2, Goop brings its sophisticated aesthetic to an assortment of home pieces that will be available for purchase on CB2.com, CB2 stores, and select products available on goop.com.
From sofas and pillows to glassware, china, and furniture, the collection offers a true representation of Paltrow’s design aesthetic, blended perfectly with CB2’s tried-and-true modern style. Basically, if you’ve ever wanted to live like Gwyneth Paltrow, now’s your chance.
When designing the collection, Goop and CB2’s goal was to create a thoughtfully curated assortment with unexpected pieces that would eclectic vibes when styled together.
“We started with a clean slate,” Noora Raj Brown, Goop’s vice president of communications tells Domino. “It was a very collaborative process. The vision is a reflection of Gwyneth’s personal decor aesthetic, and CB2 helped our team translate that vision into beautiful, functional pieces.The Goop x CB2 collection has a collector’s eye: It feels like someone spent years curating the assortment.”
Indeed, that specific mood of feminine elegance mixed in with a bit of eclectic, layered style is represented in the colors and materials selected for the line. Paltrow is a big fan of the Curvo sofa, a luxe, modern seating option featured in a soft pink hue (pink sofas are our most favorite living room eye candy, after all) that feels fresh yet sophisticated.
“This collection is totally inspired by Gwyneth and her aesthetic. It’s eclectic, yet lived-in,” says CB2’s President, Ryan Turf. “It incorporates styles from different time periods and regions—from the Parisian flea market and English cottages, to mid-century modern design.”
Tabletop goods feature a vintage-inspired floral pattern that feels decidedly Parisienne, while an indoor hanging chair is the ultimate boho chic statement piece.
With something for every design budget and taste, the prices in the collection ranges from $9.95 for basic glassware and accessories to $5,796 for larger furniture items. Ultimately, the collaboration lends itself to a thoughtfully curated mix of decor, housewares and furniture that are stylish, accessible, and Gwyneth-approved.
Shop the whole collection here.
See more new collections we love:
Practice Extreme Self-Care With The Wing’s New Collection
Finally—An Alternative to Traditional Nursery Decor Is Here
Chip & Jo’s New Target Line Will Take You Back to School in Style
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