Forget Paper Towels and Toothpaste: We’re Shopping These Elevated Brands on Amazon

It’s all about knowing what to search for.
Photography by Belle Morizio

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Amazon might be the place you turn to when mouthwash and toilet paper are low in stock at home, but did you know that well-known design brands are also lurking in its proverbial aisles? While you may think you’d be more likely to find Kartell and Crow Canyon at curated homeware shops, ordering them on Amazon means you won’t have to pay shipping fees or deal with spinning clock-level wait times. All you need is a friend to tell you what brands to search for. (It’s me; I’m the friend.) Shop our top 11 most un-Amazon brands on Amazon, below. 

Craighill

The Brooklyn-based homeware brand is known for its quality materials and smart, minimalist design. And everyone has room for a little cork catchall. 

Cork Cloud Tray by Craighill

Amazon
$38

Cal Bookends by Craighill

Amazon
$120

Alessi

Alessi works with the most acclaimed names in design—we’re talking Ettore Sottsass and Aldo Rossi. So it’s no wonder that its accessories are nothing less than perfection. The pieces are more than just pretty faces, too; for example, this teapot is designed with a wide bottom to heat up water faster.

Conico Water Tea Kettle by Aldo Rossi for Alessi

Amazon
$350

Pepper Mill by Michael Graves for Alessi

Amazon
$150

Areaware

Because we can’t take life too seriously, Areaware brings a little quirkiness to its accessories with items like blob-shaped candles and cereal-printed puzzles.  

Dune Coasters by Areaware

Amazon
$45

Match Striker by Areaware

Amazon
$30

Kartell

This iconic Italian furniture brand is all over Domino home tours and, frequently, the storage-filled Componibili table takes center stage. Fun fact: It’s outdoor-friendly! 

Componibili Drawer by Kartell

Kartell
$230

Componibili Drawer by Kartell

Kartell
$230

Duralex

These heavy-duty French-made glasses can withstand pretty much anything. Plus it doesn’t get more affordable than $3 per tumbler. We recommend serving wine in them for a casual Parisian look.

Picardie Clear Tumblers by Duralex (Set of 6)

Amazon
$15

Gigogne Glass Tumbler Drinking Glasses by Duralex (Set of 6)

Amazon
$18

Yamazaki Home

This Japanese brand takes basic utilitarian home supplies, like dish drainers and storage carts, and modernizes them to actually add to a space. 

Dish Drainer by Yamazaki Home

Amazon
$88

Tower Rolling Slim Storage Cart by Yamazaki Home

Yamazaki Home
$145

Malin + Goetz

A beautifully renovated bathroom is important, but so are the products you fill it with. Malin + Goetz offers candles, hair care, and more that’s far more uplifting than the drugstore brands that dominate Amazon. 

Rum Body Lotion by Malin + Goetz

$36

Leather Scented Candle by Malin + Goetz

Amazon
$58

Crow Canyon

Enamelware is a great way to add a vintage feel to your table, and no one brand offers cuter colors and designs than Crow Canyon. Just imagine your next casserole in this pan.

Enamelware Cereal Bowl by Crow Canyon

Amazon
$17

Enamelware Lasagna Pan by Crow Canyon

Crow Canyon
$50

W+P

Tupperware isn’t what it used to be, and neither are to-go cups or plastic baggies. W+P offers reusable options in a soothing pastel palette—because, yes, a mint-hued bowl will make the salad you pack taste better. 

Plastic Bowl Lunch Container by W+P

Amazon
$20

Seal Tight Glass Lunch Bowl Container by W+P

Amazon
$25

LSA

Meet your one-stop shop for luxe cheese domes, champagne flutes, and all other festive glassware needs. We love the slender profile of these glasses and the warmth the ash-wood base brings to this cheese platter. 

Grand Champagne Flute by LSA

Amazon
$68

Lotta Cheese/Pastries Dome u0026 Ash Base by LSA

Amazon
$220

Le Creuset

Whether you’re looking for a meaningful gift or the ultimate Dutch oven, Amazon’s well-stocked Le Creuset shop offers almost its entire collection. The storefront is currently highlighting the new sea salt color, the perfect shade of grayish blue. 

Enameled Cast Iron Signature Round Deep Oven by Le Creuset

Amazon
$199

Enameled Cast Iron Signature Braiser by Le Creuset

Amazon
$414

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Julia Stevens

Contributing Editor

Julia Stevens is a Domino contributing editor. Basically, she’s a professional online shopper. She started at Domino as an intern and spent almost seven years in the style department curating products for our gift guides, trend roundups, and product reviews and on set styling the beautiful homes we get to share. Off hours, you can find her scouting New York’s newest design shops and restyling her shelves