Forget Paper Towels and Toothpaste: We’re Shopping These Elevated Brands on Amazon

Amazon might be the place you turn to when mouthwash and toilet paper are low in stock at home, but did you know that well-known design brands are also lurking in its proverbial aisles? While you may think you’d be more likely to find Kartell and Crow Canyon at curated homeware shops, ordering them on Amazon means you won’t have to pay shipping fees or deal with spinning clock-level wait times. All you need is a friend to tell you what brands to search for. (It’s me; I’m the friend.) Shop our top 11 most un-Amazon brands on Amazon, below. 

Craighill

The Brooklyn-based homeware brand is known for its quality materials and smart, minimalist design. And everyone has room for a little cork catchall. 

Alessi

Alessi works with the most acclaimed names in design—we’re talking Ettore Sottsass and Aldo Rossi. So it’s no wonder that its accessories are nothing less than perfection. The pieces are more than just pretty faces, too; for example, this teapot is designed with a wide bottom to heat up water faster.

Areaware

Because we can’t take life too seriously, Areaware brings a little quirkiness to its accessories with items like blob-shaped candles and cereal-printed puzzles.  

Kartell

This iconic Italian furniture brand is all over Domino home tours and, frequently, the storage-filled Componibili table takes center stage. Fun fact: It’s outdoor-friendly! 

Duralex

These heavy-duty French-made glasses can withstand pretty much anything. Plus it doesn’t get more affordable than $3 per tumbler. We recommend serving wine in them for a casual Parisian look.

Yamazaki Home

This Japanese brand takes basic utilitarian home supplies, like dish drainers and storage carts, and modernizes them to actually add to a space. 

Malin + Goetz

A beautifully renovated bathroom is important, but so are the products you fill it with. Malin + Goetz offers candles, hair care, and more that’s far more uplifting than the drugstore brands that dominate Amazon. 

Crow Canyon

Enamelware is a great way to add a vintage feel to your table, and no one brand offers cuter colors and designs than Crow Canyon. Just imagine your next casserole in this pan.

W+P

Tupperware isn’t what it used to be, and neither are to-go cups or plastic baggies. W+P offers reusable options in a soothing pastel palette—because, yes, a mint-hued bowl will make the salad you pack taste better. 

LSA

Meet your one-stop shop for luxe cheese domes, champagne flutes, and all other festive glassware needs. We love the slender profile of these glasses and the warmth the ash-wood base brings to this cheese platter. 

Le Creuset

Whether you’re looking for a meaningful gift or the ultimate Dutch oven, Amazon’s well-stocked Le Creuset shop offers almost its entire collection. The storefront is currently highlighting the new sea salt color, the perfect shade of grayish blue.