Amazon Just Lowered Prices at Whole Foods—Again

Holiday food shopping is about to get a lot more affordable: According to CNN, Whole Foods is lowering its prices for the second time this year.

As of today, customers can save on a whole slew of holiday essentials: Everything from canned pumpkin to organic sweet potatoes to even the turkey discounted. And for those paying for Amazon Prime, the discounts are pretty substantial: Prime members are looking at turkey prices as low as $1.99 per pound vs. $2.49 per pound for non-Prime members. Simply download a coupon and present to the cashier.

In other words? Your entire Thanksgiving meal, from the perfectly-brined turkey down to whatever pumpkin-filled dessert is planned, is looking significantly cheaper. Which means more budgeting for all the great Black Friday deals we’re looking at this year.

Of course, other non-holiday related foods are also on sale, such as shrimp and Fage Greek yogurt, and essentials like eggs and milk. This is in line with the grocery store’s earlier price cuts, which were applied to everyday staples.

“We’re determined to make healthy and organic food affordable for everyone,” said Amazon Worldwide Consumer CEO Jeff Wilke of the first round of lowered prices in a statement. “Everyone should be able to eat Whole Foods Market quality.”

While no one really knew what to expect when Amazon’s $13.7 billion acquisition of the “Whole Paycheck” supermarket happened in June 2017, it’s rapidly becoming clear that the e-commerce giant is not quite the silent partner Whole Foods may have hoped for. ICYMI: Amazon is opening pop-ups at various Whole Foods locations across the country, where consumers can actually test out products like the Amazon Alexa before purchasing.

And although the long term effects of this partnership remain to be seen, for now we think we’ll just enjoy our newly discounted organic turkeys. Happy early Thanksgiving.

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