4 Things That Will Definitely Sell Out From West Elm’s New Rhode Collab
The retailer’s latest cottagecore collection.
Published May 31, 2023 1:46 AM
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Considering Memorial Day is the unofficial open door to summer, we’re feeling primed for the sunshine season’s finest offerings: mumus, spritzes, and languid dinners alfresco. West Elm’s latest team-up with Los Angeles–based fashion label Rhode is here to support. This fortuitous collaboration brings the popular designer’s evocative prints to life with an entirely new collection of bedding and tableware, all of which is exclusively available—and, by the looks of it, guaranteed to sell out—at West Elm.
According to Rhode’s founders, Phoebe Vickers and Purna Khatau, design inspiration was drawn from the seasonally appropriate idea of “a breeze blowing through the house, all the windows open, and guests on the way.” Vickers and Khatau felt that the West Elm team aligned with and understood their aesthetic—and, thus, the collaboration was born. The 20-plus-piece assortment has all the trappings of the brand’s breezy silhouettes but with a much more accessible price tag attached. While styles sold directly by Rhode lean more investment than budget—a quartet of napkins for $95, quilts for $325, and throw pillows for $125—the West Elm collection includes scallops, squiggles, and colorful prints starting at just $30.
Indian block printing is integral to Rhode’s style; the begonia, for example, is a quintessential motif in the label’s clothing. Vickers and Khatau felt that it was a natural pillar for this collection, and so they incorporated it in various products throughout the line. We’re particularly fond of the 100% cotton scalloped napkin sets featuring the print—especially so when considering the price point: $40 for a set of four or $60 for a set of eight. (If you’re into the print but not a fan of the wavy edges, then consider the yellow-tinged alternative.)
Scallops come into play across the board, like on a darling shower curtain (an application we rarely see), vintage-y sheets sets, and our personal favorite: partially light-blocking batik curtains that are available in three lengths and have a dual-top treatment. Squiggles aren’t left behind either—they make an appearance on hand-embroidered throw pillows, a very good bath mat, and Indian-made quilted placemats. What’s even better is that everything is designed to mix and match with one another, which means setting the table or making up a guest bed won’t require any guesswork.
Without further ado, shop our four favorites from the collection that are destined for sell-out status.