We Not So Secretly Want West Elm Kids’s New Toy Baskets for Closet Organization
The company teamed up with cult-favorite sweater brand Misha & Puff.
Published Jan 3, 2023 12:40 PM
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If you’ve ever spotted a toddler wearing a popcorn sweater in a gorgeous shade of marigold or patchwork-crocheted overalls, chances are their outfit is courtesy of Misha & Puff. The Massachusetts-based women’s and children’s apparel brand is known for its elevated yarn colors and nostalgic knits that are reminiscent of what Grandma would make. Now you can bring the company’s covetable style home: West Elm Kids just announced its collaboration with Misha & Puff, and it’s a parent’s cottagecore dreams come true.
The collection, which span baskets, blankets, and a woven rattan headboard, evokes that specially-crafted feel, as if they’ve already been passed down in the family for generations. In translating the quintessential Misha & Puff aesthetic to West Elm, the clothing brand’s founder, Anna Wallack, was adamant about introducing little ones to a more sophisticated palette to help nurture their creativity and give them the language for talking about color—a stance we fully support. While we have heart-eyes over every one of the 14 pieces in the Misha & Puff + West Elm Kids line, here are five you should immediately add to your cart.
The Toy-Slash-Blanket Storage You Can Use for Everything Else
Misha & Puff Rattan Baskets (Set of 2), West Elm ($149)
“I don’t need any more storage,” said no parents ever. These feature a playful but ever-so-versatile scallop trim that makes them adaptable to any room. So instead of just relegating them for cleaning up toys, place one in your closet and use it as a hamper or fill them up with bulky gear like sweatshirts and neatly folded throws.
The Blanket Grandma Would Gift
Misha & Puff Ruffle Frame Knit Baby Blanket, West Elm ($60)
Jeffrey Caldwell, global design partnerships principal at West Elm, told us he would give this heirloom-worthy blanket, which features ruffle detailing inspired by Misha & Puff’s 3D knits, to any expecting parent.
The Breezy Headboard for All Bedrooms
Misha & Puff Rattan Headboard, West Elm (from $399)
If we didn’t know any better, we wouldn’t be able to tell that this rattan headboard (available in twin and full sizes) came from a kids’ collection. The good news is neither will your visitors, so go ahead and order it for your guest space, too.
The Fun Foundation
Misha & Puff Cubist Geo Changing Pad Cover, West Elm ($39)
Matisse, cut paper–collage scraps, screen printing, block toys—they all were the inspiration behind this punchy print that makes diaper changes a little more pleasant.
The Quilt You Can Pass Down
Misha & Puff Patchwork Triangle Toddler Quilt, West Elm ($119)
If you had to walk away with just one item from the collection, Wallack says this quilt that features an underside floral print (named for the Brimfield antiques market near Wallack’s home) is it. “We had found this tiny scrap of fabric there maybe six years ago and reworked the vintage floral print,” she says. “It was one of the first prints we introduced to our line, so it’s very close to my heart.” A heritage treasure minus the hours spent digging for it? Yes, please.