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It was all about lighting, luxe textures, and tropical themes at the Spring/Summer 2017 runway and presentation sets at Milan Fashion Week. The elaborate sets are proof that the space where the new collection is shown is much more than a backdrop, but a chance for the designers to transport guests to a truly inspired space. Keep reading to explore the sets of the best of the best—Dolce & Gabbana, Versace, Gucci, Prada, and more.

Marco de Vincenzo

Lighting created the illusion of floors and plastic fringe in the faintest baby pink hue.

Roberto Cavalli

The set, created by Bureau Betak, was made up of luxe, printed textiles, velvet and gold seating, with the addition of grand, tropical palms.

Dolce & Gabbana

Always a sight to see, this season Dolce & Gabanna’s SS17 runway show relied on large, lush palms and psychedelic lighting to create a “Tropico Italiano” backdrop to a parade of models dressed in the most fun (but still sophisticated), colorful, and dream-like designs.


A collection of eclectic prints and styles of clothing inspired by travel and adventure were sent down a runway layered in very large, mostly striped rugs.

Giorgio Armani

The sleek runway reflected the backlit backdrop to create a sensual, easy, and almost futuristic setting for the show.

Max Mara

The inspiration behind this set was architect Lina Bo Bardi and meant to depict lush plantlife growing through an urban landscape. The result was this grand, stunning structure.

Major props to the models who walked a runway featuring strips of cement and mossy grass.


The presentation was set to a red-coral floor and bright orange walls, creating a current, vibrant color palette that appropriately matched the palette of the collection.


Love the color purple? This set is for you. The two-toned, luxe purple carpet that lined the runway paired with purple-tinted lights created the perfect backdrop for strong, sporty designs.


Undoubtedly the standout set of Milan Fashion Week, the Gucci runway was lined with mirrored tiles, plush, tufted, pink velvet ottomans, pink-tinted lights, and a star-lined carpet to denote the runway.


The raised, industrial runway was backed by a film installation by David O. Russell, creating a truly immersive and unique experience.

Philipp Plein

Philipp Plein created a life-size play on an Alice in Wonderland-like world, complete with neon lights, play homes, and a finale to remember, where models rode an actual amusement park ride.