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The greatest gift of all? Love, I suppose. But second greatest gift is a gift card. While it might feel like a bit of a cop out, it’s actually the most wanted gift this year, specifically 41 percent of people surveyed by WalletHub wanted a gift card (tied for second place was clothing and electronics at both 15 percent).

And while yeah, you could get them a foolproof gift card from big box spots, like Target, Starbucks, or Best Buy, we think there are ways to customize that gift card further to make it a bit more special. Basing the gift card on their preferences and passions in life show you not only care, but listen, too. Read on for our favorites for each type of person on your list this year.


For the beauty fan

Welcome to the club, beauty lover. No one is intersecting beauty and wellness in such fun ways quite like Cap Beauty, this is a foolproof gift card. Or maybe they love playful and interesting beauty? Well, sprint to Korean beauty experts Peach and Lily for a gift card that’ll really get a lot of bang for their buck.


For the workout fanatic

Give the gift of strength to the person on your list that loves working out. Clothing and shoe sizing is so darn hard, so a gift card is perfect for this type of person. Outdoor Voices is the cool girl’s/guy’s answer to working out, and makes an amazing gift card. Or you’d be hard pressed to find more comfortable leggings in this world than Lululemon leggings (seriously, what are these things made out of?!), this is an easy gift card for the yogi in your life.

For someone who believes health is wealth

For the person in your life that puts wellness first (or wants to in 2018), gift Cafe/of daily vitamins that are personalized to each person and their lifestyle (they’ll even get their name printed on each daily package). Or give them the gift of truly knowing who they are with a DNA test from 23and Me, discovering even their genetic and wellness predispositions.

For the homebody

We may be a bit partial, but Domino knows design, so give them the give of impeccable design and products with a Domino gift card. Or for the experimentalist and art lover in your life, give a gift card to the MoMA store, which curates one of the most interesting gift shops around.

For the book lover

For the person that loves to read, gift a subscription to a magazine they love, like The New Yorker or, hey, Domino. They prefer online? Great, with Texture they can access over 200+ magazines with one app. More of a book fan? Quarterlane is a book subscription service with highly curated and under-the-radar books.

For the green thumb

For the groovy gardener in your life, give them a gift card so they can indulge in all the items they’ve been eyeing at Hudson Valley Seed (their art gardening packets are insanely gorgeous!) or Terrain.


For the kitchen hero

If the kitchen is their heaven, gift Brooklyn-based brand ILĀ for the coolest of cool for kitchen basics like salt, maple syrup and olive oil, each in their incredible packaging, this is an especially perfect gift for all those minimalist design fans out there. Or CB2 is always a foolproof spot for them to get these amazing champagne flutes or rose quartz coasters or silverware that shines on it’s own.

For the amateur florist

For the person in your life that lovessss flowers, Flower Muse is the highly selective, best of the best, with a variety of floral subscription options. Or let them pick out their own with Farmgirl Flowers, which now ships their gorgeous arrangements nationally.

For the serial snacker

If snacking is a way of life for them, gift them a gift card from Mouth, which curates interesting snacks that they couldn’t find elsewhere. Or if they like wine the way Olivia Pope likes wine (aka in giant goblets), then gift a variety of subscription options from Winc.

Keep Reading On For More Gifting Ideas:

The Best Gifts For the Holiday Host 13 Cool Tech Gifts for Everyone On Your List Last-Minute Gifts You Can Order Off Amazon

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