Amazon’s apparent quest to be a one-stop shop for every potential consumer need (see: virtual fitting room endeavor and IRL bookstores) just became more of a reality: Amazon Meal Kits, essentially the e-commerce giant’s response to meal subscription services, are officially being tested.
According to GeekWire, the service was made available to Amazon Fresh customers in the US for a limited time starting at the end of June. Ranging from $14.99 to $18.99 a month, the trial included approximately 17 different meals for users to test out. Ranging from tacos al pastor to veggie burgers with harissa aioli and smoked eggplant, Amazon Meal Kits offer a variety of options to suit different dietary preferences.
One Amazon Fresh user, Seattle resident Josh Chadd, spoke to GeekWire about his experience using the Meal Kits. Chadd tried the pre-portioned steak au poivre —the finished meal serves two and comes with parmesan fries and snap peas— and reported back favorably.
“Overall the finished meal was a 9 out of 10 for any meal I’ve made at home, even with my own ingredients,” said Chadd, who has previously used similar services like HelloFresh and Blue Apron.
Potential pros of this service include minimal prep time (According to Amazon, meals can go “from box to table in about 30 minutes”) and the fact that customers don’t have to subscribe; at least for now. Chadd did mention that the box seemed smaller compared to other meal delivery services, which may actually be a welcome factor for those looking for stricter portion control in their meals.
Following Amazon’s June acquisition of Whole Foods for $13.7 billion, it’s clear the retailer is serious about moving into the food industry. Business Insider reports that Amazon’s potential foray into prepared meal delivery has already had an impact on other subscription services: Stock in Blue Apron went down 11% following the announcement.
While it definitely seems likely that Meal Kits will soon be available, Amazon has yet to release an official launch date. In the meantime, there is no shortage of meal delivery services to try —like this gourmet clean eating service prepared by Michelin-starred chefs.