Korea’s #1 Beauty Brand Just Launched Its Best-Selling Product in the U.S.
Took ’em long enough…
Published Jan 25, 2019 7:00 AM
Korean beauty, thankfully, is readily available here in the U.S. nowadays. You can successfully essence, rubber sheet mask, and double cleanse to your heart’s desire, just as all those enviable “glass-skinned” (skin so flawless and shiny it reflects like a pane of glass) people in Korea do. Yet, shockingly, there are still a handful of cult products and brands that just haven’t made it stateside yet.
One, in particular, hit the market last summer, releasing its hero-status, ethereal-glow makeup primers to avid U.S. beauty buffs. VDL, Korea’s best-selling makeup brand, is more known in Korea for its foundation than primers though. Finally, after months of pleading (or maybe that’s just me?), you can grab a bottle of its most coveted product, Perfect-Lasting Foundation, $32, on its site.
It’s the type of coverage that leaves skin looking like velvet—smooth, flawless, yet soft—all the while still feeling weightless and breathable on the skin. After all, is there anything worse than wearing a foundation that feels sticky and heavy on your face? A makeup crime that all punishable foundations should be sentenced to the trash bin for.
As with all great Korean products, moisture is at the essence (sorry, skincare pun) of each product. This foundation is no exception. Despite its matte finish, the product has something called Bio Moisture Film Technology, which works to hydrate as it provides all-day coverage. It nearly sold out on the first day it was available in the U.S. too.
While you can apply the foundation directly on your face or with a Beautyblender, you can also blend it with a primer for lighter coverage. Makeup artist Katie Jane Hughes uses a 60 to 40 ratio—60 percent primer (specifically one of the VDL iridescent versions) mixed on the back of her hand with 40 percent foundation. She says you can always add more, but this mix adds more of a velvety radiance. She spot treats, too, in areas that need it most, and then gently buffs out the rest of the coverage with a smaller makeup brush for areas that need it less.