A decade has passed since Laguna Beach first premiered on MTV, but Lauren Bosworth – or “Lo” as the world has come to know her – could swear it was just yesterday. “It’s a very strange moment in time,” says Bosworth, “Ten years have passed since the show aired, but it feels very close still.” And certainly, while she still remembers the MTV crew arriving at her high school to audition students for the show in distinct detail, Bosworth has not wasted a single minute of her time. In just ten years, she has co-founded party business Revelry House, published a book, received a culinary degree at the International Culinary Center, become editor-at-large of Health and Wellness on Racked, and launched lifestyle blog TheLoDown and accompanying YouTube channel Lo Bosworth.
Creative and enterprising, Bosworth uses her blog and YouTube channel, both of which boast large followings, as platforms to explore her interests in business, beauty, fashion, and blogging simultaneously. “Technology is incredible, and I’m thankful that it’s allowed me to share my life through different mediums,” Bosworth explains, “I want to continue using different sites like Instagram, WordPress, Facebook and Twitter to build a community.” Specifically, the social media maven wants to utilize different aspects of the digital world to emphasize authenticity as she grows her hold on the digital world. It’s a goal that she constantly strives towards and one that has been at the forefront of her plans since her West Coast move three years ago.
It’s not all work for the blonde beauty guru, however. Bosworth has also placed an emphasis on making a home for herself in the city over the last several years, even though it’s not a task that has proved easy. In fact, Bosworth faced a challenge earlier this year as she set out to decorate her fifth apartment since leaving LA. She shared with us, “When I moved to Nolita in February, I got rid of all my old furniture – kind of like starting from scratch. Especially because my family isn’t here, having a space that I come home to and feel really comfortable in was really important.” In the end, creating this sense of comfort was a result of mixing sentimental keepsakes with accent pieces like a contemporary chandelier, fuzzy stools, and copper vases. This week, from the comfort of her purple couch, she speaks with domino about her inspiration, her dad’s advice and her love of Matisse.
How would you describe your personal style?
My style is comfortable, chic, and timeless. I like taking risks with what I wear and how I look, but I’m never going to be the hippest girl on Bedford.
What’s your most prized possession?
My recipe book is definitely my most prized possession – I received it for Christmas actually. Both of my parents have written down family recipes in it. Handwriting is a lost art, and I’ve been meaning to send it back to them so they can add more recipes. My family is not going to be around forever, and it’s amazing to have something to remember them by.
What’s your favorite travel destination?
I would love to spend time in Indonesia. My family is from Jakarta. I’ve never been so I’d love to have the opportunity to explore.
Where do you feel most inspired?
I feel most inspired when I’m sitting in a park – any park, anywhere. I love the outside and being by myself. I love people watching and being in a calming and quiet environment – I’m very happy then, and that’s when I do my most creative work.
If you had to wear one outfit for the rest of your life, what would it be?
If I had to wear one outfit for the rest of my life, I would wear a pair of slim fitting jeans, a white t-shirt, a black leather bomber and a pair of converse.
On what items do you scrimp? On what items do you splurge?
I scrimp on sunglasses, jewelry and purses. I splurge on coats, sweaters and pants. I find more value in well-made clothing than trendy accessories. Also, I definitely splurge on beauty products – if I had to use one product forever, I’d use Crème de la Mer.
What makes a home beautiful?
Personal style makes a home beautiful. Art, flowers, glasses – a home’s beauty is all in the fine details.
What’s the best piece of advice you’ve ever received?
The best piece of advice I’ve ever received would probably be from my dad. He is a giver of advice. “Don’t jump without your parachute,” “Loose lips sink ships” – he has all kinds of sayings under his belt.
What artists, past or present, do you admire?
I’m a huge fan of Matisse. My favorite artists are mostly from the mid-21st century. Also, even though Madonna is a singer, I consider her the greatest artist of all time.
What items do you never leave home without?
I never leave home without my cell phone charger, eyelash curler and pressed face powder. Trust me, you can look like a million dollars with only an eyelash curler and pressed powder.