Published on February 26, 2016

and we’re just going to give it to you straight; it’s amazing.

text by  WHITNEY FELDMANN

The only thing better than the bliss of aimlessly browsing through Etsy for hours has to be the happiness you’ll experience holding, touching and marveling at everything the new Etsy store has to offer.

 Yes, we mean retail store! It’s ok, we’re freaking out too.

The Etsy Shop, located on the newly renovated lower level of Macy’s Herald Square in New York called one below, has a dedicated space all its own. 

The in-store features a curated selection of over 50 products handpicked by Macy’s team of buyers, from eight Etsy sellers. 

We’re talking stationery, jewelry, homewares, and that’s just to get things started, because every six to eight weeks the store will be refreshed with new products focused around various themes each time.

As if this partnership needs any sort of cherry on top, they also went ahead and had Etsy shops Sol del Sur, Meera Lee Patel, and Modern Mud design five special items exclusively for Macy’s.

I mean, what else do we need, besides getting the group text going to decide on a day and time? Happy (in-store) indie shopping!

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