A Bottle of This Cult-Status Hair Product Is Sold Every Minute
But is it worth it?
Published Oct 1, 2018 5:32 PM
Have you even taken a #shelfie if Oribe Dry Texturizing Spray isn’t in the shot? Kidding, but the iconic black spray bottle with gold touches has become synonymous with sexy, cool-girl hair, and is a staple in practically every medicine cabinet. It feels like the product has been around forever, but in actuality, Oribe launched 10 years ago today (happy anniversary!); and in those 10 short years, that iconic texture spray has become their number one seller. Such a best-seller, in fact, that a bottle of Dry Texturizing Spray ($46) is sold every single minute around the world. Every. Single. Minute. That’s how epic it is. But what exactly does this cult-level spray do, and do you need a bottle ASAP?
It’s pretty versatile, actually, which is why it’s reached this cult-level status. It’s traditionally used to add texture and grit to hair, especially clean hair, giving it that je ne sais quoi, “lived-in” texture and a sexy, messy effect. But it’s got other uses, too. “It is just SO good at so many things—you can use it in place of dry shampoo, or add volume and work in that sexy, downtown-chic texture that looks perfectly undone,” says celebrity hair artist Kendall Dorsey.
“When Dry Texturizing Spray came out it was a literal game changer—there had never been a product that struck the perfect balance between effortless, piecey texture, and lightness,” says celeb stylist Aviva Perea. “I truly cannot live without this product in my kit.”
Beyond just the look it imparts on hair, it also has a super signature scent. The scent is somewhat indescribable, but somewhere in the family of floral-musk; alternatively described as “heaven in a bottle”, according to Dorsey.
And what does it take to build a cult-status product? Oribe Canales, co-founder of Oribe Hair Care, created both Oribe and the Dry Texturizing Spray to literally do everything, and to not be bound by rules and tradition. “The hairdresser and the consumer needed a product that had “nothing” in it—no stick—but something that would give volume and texture where it was needed,” says Canales. “We went through a lot of different samples before reaching the perfect formula.”
Personally, as a beauty editor, I feel as though I’ve tried every single hair product that exists. And while that certainly is an exaggeration, I can confirm that the Dry Texturizing Spray is as extraordinary as you’ve been led to believe—it’s in a league of its own. It imparts that most perfect grit, dimension, and texture to hair, while somehow simultaneously providing uplifting volume—all while leaving zero weight or stickiness. Competitors that have tried to mimic this texturizing spray usually end up making hair feel gunky or sticky instead of giving it texture. Meanwhile, you can basically add an entire bottle of Oribe’s spray before it starts to feel like too much.
And speaking of a whole bottle, I know that $46 is a lot to pay for a single product. But this single (and very tall) bottle will last and last. While you could spray a ton, you’ll only need a few spritzes to get that perfect messy effect. Mine tend to last me five to six months each—yeah, that long. I only wash my hair every three to four days if possible, and only have to use the spray on the first and perhaps second day (third and fourth day hair usually still has the spray and textured effect in it).
In honor of their ten year anniversary, Oribe is celebrating with a special edition, bedazzled bottle that’s perfect for your aforementioned #shelfie. If you want to test it out first, Oribe does make a handy travel size at $22, which will still last you a good month or two (or even three). Or, if you want a substitute, Verb Sea Texture Spray ($16) is comparable in texture and volume, and also smells divine. It does add a little more stickiness than Oribe’s classic, so be sure to spray sparingly at first. IGK Beach Club Texture Spray ($29) also adds a tons of texture into hair and smells like the ocean in a bottle; but it too has a touch of stickiness, so build up coverage little by little.
What do you think? Have you tried out the iconic spray before and love it? Or do you have another product that you swear by? Let us know!