Madewell’s Latest Venture Makes It Easy to Shop for Cool Indie Homewares
Updated Sep 29, 2021 7:12 AM
The next time you’re scouring the internet for a pair of jeans or a floaty top, you might just be convinced to add a new candlestick or even a wall quilt to your cart. Today, Madewell is launching the Hometown Heroes Collective, which spotlights independent designers worldwide in a curated online shop.
This isn’t the retailer’s first venture to support small-scale makers. Madewell first launched its Hometown Heroes program in stores and online in 2010. Now, in collaboration with Nest, the Collective will also extend new resources to those makers, including mentorship and business coaching. Designers—who include quiltmakers, carpenters, ceramicists, and more—will also sell their wares through Madewell’s website for at least three months.
So far, designers included in the program include woodworker Alex Clarke, ceramic artist Henni Dubois, quilter Arianna Caggiano, and more. Other up-and-coming makers can request an application to join the Collective’s next class of creatives.
Looking for something special to spruce up your home? Shop our favorites from the Homegrown Heroes Collective below.
A warm-toned, burnt-orange pillowcase is just the thing to lend a Southwestern feel to your sofa.
This vase is just as dreamy with or without flowers in it.
Skip the print and add some texture to your wall with this hanging quilt.
Behold the breadboard your next soiree truly needs.
Go all-in on the pillar candle trend with a single statement candle holder.
Who says ceramics don’t belong on your wall? Consider this the ultimate room accessory.
See more indie designers: Contemporary African Design Finds Its Spotlight in This New Shop This Brooklyn-Based Creative Is Redefining the Art of Rug-Making This Cool Terra-Cotta Lamp Doubles as a Vegetable Garden