Published on September 7, 2016

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Photography by notion magazine

This story was originally discovered on A Plus

When you think of a perfume advertisement, you might picture a beautiful woman wearing an expensive dress in a swanky locale. This new video for the fragrance Kenzo World definitely checks off those boxes, but when all is said and done, it turns out to be unlike any other perfume ad you’ve ever seen.

The short film, directed by Spike Jonze, stars Margaret Qualley as a bored young woman attending a stuffy gala. She excuses herself to wander the venue before inspiration strikes and she’s finally able to let loose.The ad’s soundtrack is “Mutant Brain” by Sam Spiegel & Ape Drums, featuring Assassin. It’s definitely not the type of music you’d expect to hear promoting a fine fragrance, just as Margaret’s behavior is unbefitting a socialite.

Watch the video and learn more on A Plus