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We’ve scoured every aisle of every drugstore to find you the best of the best. Here we present our very favorite cost-conscious beauty drugstore buys, in no particular order (because they’re all winners).


Sally Hansen Insta-Dri, $4.99

Welcome to the beautiful world of beauty technology, where you can apply a single coat of nail polish (sans base, second coat, or top coat) and be on your way within one single minute. It also comes in 48 shades, which is pretty baller. Innovation literally at your fingertips.

Pixi Endless Silky Eye Pen, $12

The reviews alone on this silky eyeliner are enough to make you run to the store and purchase every one of the 15 colors. It makes sense why it’s so beloved: It’s waterproof, comes in a bevy of colors, glides on flawlessly, and sets for all-night long coverage.

L’Oréal Paris Infallible Pro Matte Liquid Lipstick, $7.49

This iconic liquid lipstick outperforms way beyond its price tag. The colors are bold, saturated, and long-lasting. Plus their new chocolate collection is a dead-ringer for much pricer popular nude shades you’d find at Sephora.

Real Techniques Powder Brush, $10

Guys, this brush is $10, and it’s perfect. You need this in your life.


NYX Makeup Setting Spray, $8

Makeup setting sprays are a godsend, especially when humid weather strikes, and this one is a steal. NYX’s highlighters are super fab too, like Born To Glow Liquid Illuminator. And The Curve is so brilliant and easy to use too.


Maybelline Baby Lips Glow, $4.50

We could probably dedicate an entire article just to Baby Lips, but we’ll save you the fangirling and just say, “Go grab one, it’s great.”


Physicians Formula Butter Bronzer, $15

A fan favorite for subtle, sun-kissed bronzer. No shimmer, no gimmicks—just a classic, easy-to-use bronzer.


e.l.f. Baked Highlighter, $4

Yes, $4—for a baked highlighter that looks like it’s a waitlisted product from Sephora. Also, never met a lip stain I didn’t like, and this Aqua Beauty Radiant Gel Lip Stain in Berry is no exception—also for $4.


L’Oreal Paris La Palette Nude, $20

The lovely, budget-friendly version of legendary Urban Decay’s Naked Palette.

Revlon Super Lustrous Lipstick, $5

Carnival Spirit, a runway favorite, is a blaring orange lip, yet somehow really wearable, and can be yours for literally $5.


Maybelline Brow Drama Sculpting Eyebrow Gel, $8

Similar to Glossier’s Boy Brow, but with a bit more pigment. Maybelline Line Stiletto Ultimate Precision Liquid Eyeliner is really fabulous too for a precise application. The Color Tattoo Cream Shadow is great for long-lasting colors, too.

L’Oreal Paris Visible Lift Blur Concealer, $13

A fantastic drugstore concealer does exist, and this one is really special for long-lasting coverage. But be aware, it appears L’Oreal might be phasing it out, so quickly run to the drugstore to buy all of them.


La Roche-Posay Respectissime Extension Mascara, $25

Fairly new to the US markets (just launched last summer), yet it’s already racking up rave reviews, this thickening and lengthening mascara is brilliant for sensitive eyes.

This story was originally published on July 7, 2017. It has been updated with new information.

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