Bed Bath & Beyond Just Launched its First In-House Decor Label
Peak farmhouse style.
Updated Sep 29, 2021 7:14 AM
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You’re about to find a brand new use for that 20 percent off coupon from Bed Bath & Beyond you’ve been holding on to. The retailer just announced the launch of its first-ever private label decor brand—it’s called Bee & Willow and if you have a penchant for traditional decor, you’ll want to pay attention.
Officially launching today, the Bee & Willow Home collection spans both furniture and decor and includes items for every room of the house. The price point is equally expansive: Smaller items and supplies are as low as $4.99, while the most expensive piece rings in at just under $1,000. It’s affordable, everyday decor that won’t set you back a paycheck; which is just what loyal Bed Bath & Beyond customers have come to expect from the beloved retailer.
“This brand will resonate with customers who love antiques and classic silhouettes, but desire a modern approach to color and materials, mixing contemporary furniture and accessories to freshen the look,” explains Jean Lindsley, vice president of branding.
With antique-inspired items like faded rugs and arched mirrors, the line definitely leans rustic. Everything, from the patterned textiles to the iron baskets, looks directly plucked from an idyllic countryside farmhouse. Even the soap labels—yes, Bed Bath & Beyond is now making its own chic soap—feel old-timey. It’s a surefire way to bring some charm to your space, minus the original antique price tag. Lindsley’s favorite item? This upholstered bench.
“I love its design and versatility,” she says. “A perfect addition to any room in your home, from the foyer to the master bedroom, it features beautiful design elements and great quality for a reasonable price.”
That said, if the retailer’s initial foray into the world of decor doesn’t really jam with your personal style, don’t worry. According to Bed Bath & Beyond, Bee & Willow is actually one of six exclusive home collections it’ll be rolling out throughout the next couple of years.
For now, the just-launched collection is definitely worth taking a look at. And since the 328 products may feel slightly overwhelming, here are some of our favorite farmhouse-inspired pieces from Bee & Willow to help narrow down your shopping list.
It’s hard to make something like dusting chic, but this mint green dustpan is definitely a step in the right direction. When you’re not using it to tidy up, hang it on your kitchen wall for a subtle pop of color.
Though this natural wood finish is perfectly nice, what we love most about this dresser—aside from all the storage it affords—is its versatility. Not only is the pale color prime for a colorful DIY in the form of your favorite paint hue, but you can further customize it by swapping out the drawer pulls. It’s a sturdy base in a classic silhouette that’s ideal for personalization.
Make like your favorite chic Parisiennes and pick up a washed-out, vintage-inspired rug to warm up your floors.
Anchor your dining room with a farmhouse-style table. It’s large enough to suit dinner parties and family get-togethers but won’t darken your space thanks to the lighter wood finish and sleek silhouette.
You could always do with an extra multipurpose ceramic vessel, right? Whether used to corral toothbrushes in the bathroom or to house your flatware, you’re sure to find a myriad of uses for this two-tone piece.